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Seref.
conscious design ~ hand-made ~ one of a kind
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MEET THE TEAM
Serefina
Founder
Yep; Seref is short for Serefina. Founder and Creative Director here at Seref.
Oversees all.
Find out more here.
Serefina
Pattern Cutter
Our sole pattern cutter, transforming drawings and designs into the 3D garments you love to wear! All skills learnt from NTU's Fashion Design BA Degree, industry experience and everything else is self taught.
Serefina
Seamstress
Our seamstress Serefina works on her Nans' old trusty industrial Singer, proudly sewing each and every stitch to perfection.
Serefina
Production Manager
All that fun stuff; fabric sourcing, quality control, order packing and pretty much making sure everything runs smoothly.
Also runs all socials, website builder, content creator, branding & merchandiser, occasional model...
(you get the point, I do it all)
Ayzha
Media Producer
FINALLY - someone else, I know..
Best friend and beautiful soul, Ayzha, works their magic behind the camera to capture all of the professional photographs seen on site and socials.
(Including the many shots of me on this page)
Find them and more of their work on
the link below.